Jefferson Audio Video Systems (JAVS) is a leading provider of courtroom digital-recording systems. They wanted to demonstrate their pioneering recording systems that eliminate background noise for an upcoming national trade show. A smart campaign presenting JAVS as the authority in this technology was concepted, and a T.I.T.O. (Trash In, Trash Out) prisoner character was developed. It was a hit at the show, gaining JAVS new contacts and potential customers.
The campaign included an email and print ad campaign, direct mail, trade show exhibit materials, giveaways and video.
Marketing Manager: Galloway Communications